If you have worked harder for someone else than you have in your own business, you’re not alone. I’ve heard this self-limiting habit from many of my clients. It shows up in many ways, including procrastinating, not following up, or not following through.
So how do you build unstoppable momentum when you just feel like being lazy?
There are two secrets critical to building unstoppable momentum:
The first is clarity. As a small business owner, you are wearing many different hats and it’s impossible, not to mention ineffective, to try to keep it all in your head. Stop trying to remember it all and get clear by outlining your:
- Preferred Client. When you know your client’s habits and are familiar with their hangouts, it makes it simple to know where to network. You’ll immediately notice if where you’re networking is the most effective.
- Goals. Goals are broad and describe a general direction. Establish 3-5 goals each year setting at least one stretch goal each year. Many entrepreneurs set too many goals and end up confused on their direction. Keeping it to 3-5 manageable goals will help keep you clear.
- Objectives. Objectives are more narrow and specific. They support each goal and can be measured.
- Timeframes. Remember to set a timeframe. The more you set a timeframe, the more likely it gets done.
Share your plan with others. When you blog or mention to your clients that you have an event coming up in a few months, it lights a fire and gets you committed to that future action.
The second secret is consistency. If you don’t consistently keep in touch with your client base, you’re missing an important part of building unstoppable momentum.
When you deliver consistent high-value messages, your prospects will see you as the go-to expert in your field. As you consistently provide information-rich topics, your prospects begin to look forward to your messages.
Consistent marketing creates a rhythm. The rhythm leads to an expectation from your clients. When you meet that expectation you’ve created, it cultivates trust over time with your prospects. Creating an ongoing system for staying in touch is a critical component in creative unstoppable momentum in your business.
Notice other areas in your business where you can create cadence. If you belong to a networking group and that networking group meets a certain date of the week, you’ve already started that rhythm. Now, start plugging in your other marketing strategies onto your calendar.
Once you regularly apply your marketing tactics, you’ll notice a synergy start to take place. Before you know it, you are getting your message out in a really harmonious way – on your way to building unstoppable momentum.